How much do beauty blogs and online reviews influence your purchases?
How much do beauty blogs and online reviews influence your purchases? For better or for worse?
They deter me when I’m on the fence about a product–and similarly, they can persuade me when I’m on the fence. Products that I’m already set on avoiding or totally gung-ho on getting are unlikely to be swayed by reviews, except when they come at a personal recommendation from a friend. Though for me, it’s easier to see the influence on my purchases for non-beauty items, and I very much rely on customer reviews (through sites like Amazon) to guide my purchases when I don’t know brands/products well.
Thanks to Baby A. for today’s question! Do you have a question idea? Submit yours here.