Saturday, May 21st, 2011

Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow
Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow

More Giorgio Armani Eyes to Kill Intense Eyeshadow with #7

Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a soft, rosy pink with a metallic sheen.  It’s a much more wearable pink than you often seen, because it is less vibrant and reflects more of the natural pink found in the skin.  I did feel like the color in the pot didn’t match the result when used–it looks pinker, less rosy, so it is a little misleading.

This is a product that lives up to its claims–it wears all day without budging, creasing, or fading–and blends as well on its own as it does with other eyeshadows (or on top of an eyeshadow base). Giorgio Armani describes the Eyes to Kill Intense formula as neither powder nor cream but a hybrid that creates a “smooth, lasting color film” that can be applied wet or dry.  Giorgio Armani explains, “Each shade is intensified with a second pigment for a multi-dimensional effect. In just one swoop, create a wet, shimmering smokey eye … Base color covers eyelid, and second pigment adds drama to the contour.”

The texture of these feels almost like a cream eyeshadow, but it has the thinness of a powder eyeshadow while retaining some of the blendability of the hybrid cream-powder eyeshadow.  It also works well with other eyeshadow (see this look using #6).  It’s almost like a really dense loose powder that’s been pressed down, because if you dig at it, it loosens.

Though pricey, each shade comes with 0.14 oz. worth of product, which is a hefty amount (normal eyeshadow averages around 0.05 oz., no matter the price).  The only aspect I didn’t love was the little black stopper inside the jar (once you unscrew the black lid), because my longer fingers felt awkward grabbing it (so I just unscrew it upside down so it falls into the cap).

The Glossover



If the color in the pot matched the actual color swatched, it would have been a higher rated product, so take that into consideration--if the softer pink is more your style, then it works out for you!











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Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow
Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow

Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow
Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow

Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow
Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow

Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow
Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow — Wet/Dry

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29 thoughts on “Giorgio Armani Sweet Fire (7) Eyes to Kill Intense Eyeshadow Review, Photos, Swatches

  1. I looked at these in person, and they were not my cup of tea. xP

  2. NYX Sunshine looks similar to this.

  3. I would have expected it to look exactly like in the pot. On the swatch it seems a bit darker and oriented towards brown.

  4. WoW!! Thats stunning! It is so expensive though!

  5. cloudburst

    It’s a lot more beige/yellow toned swatched.

  6. Kathy

    Thank you for swatching these! There’s no Armani counter near me and at this price, I want to make sure I’m ordering the colors I’ll love and use the most!

  7. Michelle

    It reminds me of Urban Decay’s Scratch deluxe eyeshadow.

    • Sarah

      Wow… would not have noticed it, but it really does!

      • Michelle

        Yeah.. I think the Armani one is more rosy, but they both appear to be pink champagne shades to me- great colors. I wore Scratch today and it’s a great daytime eyeshadow!

  8. Pawsha

    Love them. You can also buy them at Nordstrom.

  9. Quinctia

    Aw, I like the color in the pot way more than how it swatched.

  10. meme

    Way too pricy for me to pop for such ‘normal’ shades I can find in BE. I am on a ration anyhow for buying eye shades – I have once again far more than I ever reach for, would ever use, don’t even know what all I have or were to easily find them, despite I keep all my shadows in one area. I need to sort them down often and keep just certain ones and pallets I don’t want to get rid of (like UD – Naked).

  11. You know I checked these out today and they are really not all that original and for the price I was a bit dissapointed

  12. Raegan

    It looks a lot like Urban Decay’s “Sin”. Look pretty though!

  13. Emiloulou

    I actually really like this colour! Any dupes?

  14. I’m always always looking for the best eyeshadow. For the last 2 & 1/2 years I’ve never gotten the same eyeshadow twice. I still look around the internet to see what other people’s opinions are. I guess I’ll have this next.

  15. Hi Christine!

    the color of this product is very beautiful, although I think it will not appear on all skin tones. I am a light brown and pink appear in me, it needs to be stronger.

    I’m very curious to know the Armani`s make-up. Here in Brazil have never seen them for testing. Sorry my english! :(

    Good Sunday


  16. Ana

    So much prettier in the container. =/

  17. Oh, wow, that looks different swatched. (Not as different as the silver one, I suppose…) I dig the more muted “version,” though. Reminds me of Stila’s Kitten.

  18. Medha

    This looks like the pink in the middle row of too faced neutral eye kit.

  19. Tara

    The new Infallible Eyeshadows by L’Oreal Paris are very similar to this…their Pink Forever is a similar, but cooler shade of pink, and was only $10CND!

  20. Melissa

    Hi Christine – Thank you for all your hard work and help in deciding which items are worth purchasing. I recently bought the #2, #6 & #7 eyes to kill but am baffled at what to use for application. I’m not a use my fingers kind of girl and my 239 didn’t seem to pick up the shadow very well. Thanks :o)

  21. Cupcake888

    I love this one. This is my daytime go-to shadow this summer. It really is very nice and natural on my yellow undertone, my coworkers saw the product on me and in the pot and couldn’t believe that they are the same color!

  22. Meagan

    Hi Sweet Christine :) I have one question. #7 looks like a super wearable pink and I was wondering in your opinion, how does this compare to UD Toasted? I love Toasted, but have been looking to see if I could find something just a bit pinker. From your swatches, this looks like exactly what Im looking for!!
    I wish I could go check it out in the flesh, with no armani counter within 500 miles of me, its impossible.

  23. flyavsted

    What would I do without your reviews! Going to order this now!!

  24. ebonyamberjade

    very flattering champagne pink shade