Wednesday, April 13th, 2011

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow
Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow

More Giorgio Armani Eyes to Kill Intense Eyeshadow with #13

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a really deep, dark black that is subtly infused with navy blue micro-shimmer. In the pot, it looks black as midnight, but when swatched, the shimmer is just barely visible. It is a blue-based black, and photographs tend to pull blue out of it, but in person, I found it really just looked black.  It’s a nice, rich jet black, and if you’re a fan of the all-black smoky eye, it would be lovely as the star!  I used it as eyeliner on the lower lash line in this look.

This is a product that lives up to its claims–it wears all day without budging, creasing, or fading–and blends as well on its own as it does with other eyeshadows (or on top of an eyeshadow base). Giorgio Armani describes the Eyes to Kill Intense formula as neither powder nor cream but a hybrid that creates a “smooth, lasting color film” that can be applied wet or dry.  Giorgio Armani explains, “Each shade is intensified with a second pigment for a multi-dimensional effect. In just one swoop, create a wet, shimmering smokey eye … Base color covers eyelid, and second pigment adds drama to the contour.”

The texture of these feels almost like a cream eyeshadow, but it has the thinness of a powder eyeshadow while retaining some of the blendability of the hybrid cream-powder eyeshadow.  It also works well with other eyeshadow (see this look using #6). The intensity is insane–whether you use it wet or dry, they pretty much look the same. It’s almost like a really dense loose powder that’s been pressed down, because if you dig at it, it loosens.

Though pricey, each shade comes with 0.14 oz. worth of product, which is a hefty amount (normal eyeshadow averages around 0.05 oz., no matter the price).  The only aspect I didn’t love was the little black stopper inside the jar (once you unscrew the black lid), because my longer fingers felt awkward grabbing it (so I just unscrew it upside down so it falls into the cap).

The Glossover



It's an eyeshadow you can wear alone, as a base, or on a base, because it's budge-proof, crease-proof, and wears all day long. The pigmentation is rich, and the texture is luxuriously soft and smooth.











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Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow
Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow
Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow
Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow — Wet/Dry

Product & Review FAQ

Where can I purchase Black? How much is it?

Is it limited edition?


Any dupes?

Sugarpill Stella is similar--a little more shimmery/glittery.

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50 thoughts on “Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow Review, Photos, Swatches

  1. Nicole

    These are $42 in Canada. I was shocked. :(

    But they are gorgeous products, intensely pigmented and so soft in texture! I may have to purchase a few more colors online. I bet it would be cheaper to buy from Neiman Marcus for Canadians, using their free shipping, than to buy from our local GA counters!

  2. michelle

    Lovely! These shadows look amazing so far, I can’t wait to see the other colors. Will you be reviewing all of them?

  3. I’m thinking of picking a bunch of these up myself, now. Thanks for the swatches, Christine!

  4. Jincy

    I’m like…amazed by these eyeshadows! I’m not one to shell out for an eyeshadow (as I have more than a person should) but these look like they’re totally worth the price tag.

  5. Eva Sofia

    I am preparing myself to be broke after seeing the pigmentation on those eyeshadows…LUST!!!… I got #6 after reading your review Christine, it looked soooo yummy that I had to get it…now I need this one too!!! lol

  6. wow this shade is to die! Overall, I hadn’t found any shades of the Eyes to Kill line for me , but this one might be calling me!

  7. alicia

    oh god i want this.

  8. Josiane

    Damn, now I will have to buy them all!

  9. holly

    i use urban decay zero on my waterline and then set it with mac carbon because the eyeliner alone smudges off within a few hours -you probably didnt test this on yours, but since you say they lived up to their longevity claims, do you think it would stick around similarly on my waterline?

  10. Gina

    Holy crap! That’s darker/more pigmented than most liners!

  11. Mimi

    Oh my goodness~ I can’t believe that’s an eyeshadow! It looks like a deeply pigmented cream liner or something. Amazing!

  12. Shilpa

    WOW! That is really really black! Is it blacker than sugarpill’s black?

  13. it. is. INTENSE. wow!

  14. Ashley Sarah

    Such a beautiful color! I won’t be buying it, but it’s gorgeous.

  15. Julia

    Dang! That is the most pigmented black I’ve ever seen!

  16. Angelcat47

    This is pretty,but I’m not as impressed with it as the others that were reviewed.

  17. Cleo

    This is so so so beautiful. Have you tried it on the water line? Does it hold up well there? I have NOTORIOUSLY oily eyelids and watery eyes, and as much as I love to wear black, there really hasn’t been ANY black product that doesn’t transfer or smudge (yes, I’ve tried EVERYTHING), and I’m hoping my experience with these will be different, I’ve already placed an order and broken the bank!

    • Since it has shimmer in it, I’m not sure if it’s safe for the water line – sorry!

      • Cleo

        That’s OK, no apology needed, I’ll give it a go and let you know — I know within 20 seconds if my water line can tolerate it (I have super sensitive eyes). And I agree with Gabriella, the pics on the GA website are HORRIBLE, but your reviews, as always, make me feel comfortable buying online.

        There are 2 shades in this line that, for some reason, have had a delayed released, one is called “Blue Blast” (deep blue) and the other is “Purpura” (purple/gold). When you get more info on release dates, etc., will you let us know please?

        By the way, to readers: if you set up an account on, and make your purchase through their link, you get 8% back on the purchase banked into your fatwallet account later. It’s not much but since I bought almost all of them it made a significant dent, which is always nice for a beautyholic such as myself :-)

    • Cat

      I bought it. It lasted about 5 hours on my oily lids before creasing [without primer]

  18. Luna

    You’re making me want to get all the colors! It going to be budget-cide!

  19. Stephanie

    Is there fallout?

  20. Gabriella

    The pictures on the GA website are awful! If I had not seen your review, I would have never purchased this product. However, after your glowing review I ordered it-I love dramatic black shadows!

  21. Maryel

    Thank you so much for review it, i defenetly

  22. Maryel

    Thank you so much for review it, i defenetly going To buy this

  23. Laura

    Can I use this as liquid liner? It’s so pretty

  24. Dana

    Is this at all like Mac Later pigment? How do you like the jar? It seems the opening is quite large for a loose product.

  25. Ashley

    gorgeous!! when I’m near a GA counter I will def be checking these out!!! do you think there is enough interest to this color to justify price tag? oh and what is your fave eye shadow primer?

  26. Oooh, wow, that really does fit the name of Eyes to Kill! Dang, that’s intense!

  27. It’s too bad this one doesn’t look like the pictures; it looks gorgeous! I really need to buy these. I wish I could swatch them in person but there isn’t an Armani counter near me :(

  28. Jai

    WOW! I might buy this one… Love it!

  29. Jan

    It looks like a darker version of my Urban Decay Goddess.

  30. pinksoda

    this reminds me of UD’s loose shadow/pigment in goddess. what do you think Christine?

  31. OMG this looks gorgeous!


  32. kate

    these look gorgeous
    Armani are owned by L’Oreal (The same company as Lancome if I’m correct – atleast I know they are in the UK!) and these do look very similar to the limited edition Ombre Magnetique that they have brought out over the past few months. When you describe the texture and the black stopper especially they do sound very similar.
    In your opinion Christine do you think these two items are pretty much the same?

  33. Wow, the swatches on this are gorgeous. It looks like it would make a beautiful eyeliner. Do you think this would apply will wet with a bent eyeliner brush?

  34. These Eyes to Kill are crazy! I want every one you’ve shown!

  35. Tiffany

    is it better to use your finger or a brush for application?

  36. parisvioleta

    OH MY GOD!! Gorrrrrrrgeeoous. I cant afford it though 😉

  37. Fia

    I´m really interested in this product, especially since my eyes sometimes can start to run when I wear a lot of makeup in the sun. The worst part is that it runs upwards and in, which basically ruins my makeup totally. My Paint pots layered with Carbon budges right away, greasepaint stick doesn´t work, eyeliner pencils dito. Do you think this one is my Holy Grail?