Tuesday, January 25th, 2011

Giorgio Armani #404 Rouge d'Armani Lipstick
Giorgio Armani #404 Rouge d’Armani Lipstick

Quick! Snatch Up This Limited Edition Holiday Red!

Giorgio Armani #404 Rouge d’Armani Lipstick ($30.00 for 0.14 oz.) is a bright pink-tinged ruby red with a subtle metallic sheen in its finish. It has lots of ruby micro-shimmer–it’s subtle but it’s there. The color applies nearly opaque, and it wears beautifully (at least six hours). This is a gorgeous holiday red!

my thoughts on the formula: The formula itself is moisturizing, long-wearing (six to eight hours), and comfortable to wear. It’s not clingy nor heavy, and there’s enough slip to give it that creamy look where the color nearly melts against your lips. Rouge d’Armani Lipsticks are also scent- and taste-free (and no waxy scent, either!). It comes in a sleek, glossy black case with a magnetic enclosure to ensure your lipstick is closed at all times.

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 29/30
  • Value: 8/10
  • Ease of Use: 4/5
  • Packaging: 5/5

final thoughts: Infinitely flattering on both cooler and warmer skin tones, pigmented and rich enough to work on pale and dark complexions, #404 is one of those darling holiday reds that many covet.

where to buy: Giorgio Armani

See more photos & swatches!

Giorgio Armani #404 Rouge d'Armani Lipstick
Giorgio Armani #404 Rouge d’Armani Lipstick

Giorgio Armani #404 Rouge d'Armani Lipstick
Giorgio Armani #404 Rouge d’Armani Lipstick

Giorgio Armani #404 Rouge d'Armani Lipstick
Giorgio Armani #404 Rouge d’Armani Lipstick

Giorgio Armani #404 Rouge d'Armani Lipstick
Giorgio Armani #404 Rouge d’Armani Lipstick

Product & Review FAQ

Where can I purchase #404? How much is it?

Is it limited edition?


Any dupes?

It is a little lighter than Chanel Dragon; has more shimmer than Chanel Lover; slightly pinker than MUFE #21.

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15 thoughts on “Giorgio Armani #404 Rouge d’Armani Lipstick Review, Photos, Swatches

  1. It’s beautiful. $30 is a lot, but I love the Armani products. If their foundation is any indication of quality, the lipstick should be just as good.

  2. Shirin

    stupid comment, but what concealer did you use for the picture? looks awesome! nice lipstick :-) i just feel like the colour is not special enough to spend so much money on it.

  3. anonymous

    makes you look radiant & your skin all luminous. gotta love a bold lip.

  4. Ani_BEE

    Reminds me of a lighter version of MAC’s Cyndi. Love to get it but It’s impossible to find this brand in Canada.

  5. DawnC

    I bought all three of the holiday lipsticks. Love them all! Rouge D’Armani lipsticks are one of my favorites and I have a ton of colors. They don’t get that much hype, but they are wonderful!

  6. Isabella

    beautiful, so brightening

  7. Jay

    $30 for just another red!?! no way.

  8. Adelita

    Arrrgghhhh…, why most red metallic lipstick has warm tones? I can only wear cool-toned, deeper red lipstick, and this is too bright & warm. But hey, it looks lovely on you, Christine!
    I really, really want to have red metallic lipstick…. :(
    Especially this is Rouge d’Armani, my favorite lipstick that doesn’t react badly on my very sensitive & dry lips!

    Oh, I love your new layout by the way! 😉

  9. Lady Di.

    Meh, its ok, not much different than every other red out there. Although, I do like the slight metallic finish to this one.

  10. Ashley

    Idk, I think it looks like it went on a little uneven. Nothing some lipliner can’t solve I guess.

  11. Ooh, how pretty! I do love me a good red! I could see doing this with super-simple eyes for a bold day look, as opposed to darker/ deeper reds… That shimmer is gorgeous! Thanks for sharing this!

  12. Chelsea

    OMG…most beautiful lipstick ever.

  13. Ivory

    I had this but had actually given this away. You are right, Christine, I do’t find rouge d’Armani particularly moisturizing, especially for this one. I think it is because it’s got some shimmers in it. And it does feather a bit. The color is really vibrant, though.

  14. WOW that’s a lovely colour…I am not sure if I could pull it off though.