Tuesday, February 8th, 2011

Dior Pinky Mauve (460) Serum de Rouge
Dior Pinky Mauve (460) Serum de Rouge

Dior Spring 2011: Pinky Mauve

Dior Pinky Mauve (460) Serum de Rouge ($32.00 for 0.07 oz.) is a semi-opaque petal pink with soft white shimmer and slight yellow undertones. It’s a very wearable, ultra flattering shade that’s perfect for everyday or paired with a smoky eye.  I have absolutely no idea why this is called “pinky mauve” though.

my thoughts on the formula: Everything about the Serum de Rouge formula is incredibly nice–except the wear. These creamy, glossy lipsticks slide off my lips in under two hours (usually just over an hour). Given the small amount of product you get (about half the size of your average lipstick), frequent reapplication can run you through one of these a lot faster than you’d think!

The Serum de Rouge formula is soft, creamy, and very lightweight. It feels like a lipstick, but it has the glossiness of a gloss without feeling like one. Not totally opaque, but pretty rich and typically not very sheer. The formula is comparable to Cle de Peau’s Extra Silky Lipstick, but not as stellar–but very close (and $20 less!).

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 27/30
  • Value: 7/10
  • Ease of Use: 4/5
  • Packaging: 4/5

final thoughts: I do like Dior’s Serum de Rouge formula quite a bit, but I really get frustrated with how quickly it wears off (between one and two hours, while I average four hours on most lipsticks).  I’m not keen on needing to reapply every hour or so, especially when the product is 40% less than most lipsticks.

where to buy: Nordstrom

See more photos & swatches!

Dior Pinky Mauve (460) Serum de Rouge
Dior Pinky Mauve (460) Serum de Rouge

Dior Pinky Mauve (460) Serum de Rouge
Dior Pinky Mauve (460) Serum de Rouge

Dior Pinky Mauve (460) Serum de Rouge
Dior Pinky Mauve (460) Serum de Rouge

Dior Pinky Mauve (460) Serum de Rouge
Dior Pinky Mauve (460) Serum de Rouge

Product & Review FAQ

Where can I purchase Pinky Mauve? How much is it?

Nordstrom, $32.

Is it limited edition?


Any dupes?

Urban Decay Naked seemed the closest to me.

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19 thoughts on “Dior Pinky Mauve (460) Serum de Rouge Review, Photos, Swatches

  1. Hend

    what a pretty pink !
    I’m a big fan of Dior’s serum de rouge formula

  2. It’s so girly and fresh!

  3. Svetlana

    Lovely color!

  4. baby in a corner

    This is gorgeous! I wish I could wear these colours on my ultra pigmented lips!

  5. Stacia

    This lippi is VERY VERY pretty on you!! Love it

  6. Valerie

    Too funy just purchase this lipstick today before seeing your post. I like this color really summery, ultra moisturizing the formula is really good for winter :)

  7. anonymous

    It’s a super pretty shade but I like the color on Buxom Dani better. Have you by any chance checked out any more shades of Korres mango lipstick? It’s got that nice soft glossy semi-sheer thing and leaves my lips really soft. I’d call this one more of a mauvey-pink that the other way around but I like it much better than most light pinks which can seem a little cold & flat.

  8. Amy

    What is a good dupe for this shade? I love this color, but I too had problems with having to reapply every 1-2 hours.

  9. Deb

    I agree with you Christine. I have one of these (different color). I was so attracted to the description and the “serum” concept. I love the look but it never wears longer than an hour on me. And that’s with no eating or drinking. Not an affair to remember.

  10. It looks pretty nice on you but it’s really not my kind of pink…

  11. Pinky

    I like the swatch picture being the first!

  12. Love this pink! And I love the Serum De Rouge formula. It doesn’t stay particularly long on me, either, but it feels so good while it lasts!

  13. rozeta

    any good dupes for this? not necessarily in texture, but color. it looks really pretty, but i can’t justify the $32 pricetag.

  14. Nunuiviet

    Gorgeous colour, but it’s a shame it doesn’t have any staying power…

  15. xara

    is this blue-lilac based?i love blue based lipstick and gloss.this one looks so luscious and fresh.

  16. Heather

    yellow undertones you say? why that might be flattering on me…perhaps I will have to check it out!