Wednesday, September 5th, 2012


Chanel Rouge Allure Luminous Intense Lip Colour Relaunches

An alluring statement of elegance, the iconic lipstick ROUGE ALLURE dresses lips with unmistakable attitude. A true symbol of authentic luxury, its sleek signature black column opens with a click…now to reveal a dramatic new formulation for colour that’s radically intense.

New ROUGE ALLURE Luminous Intense Lip Colour represents the next generation of this classic lipstick. Its stunning colour is the result of a concentration of ultra-thin pigments, specially designed to magnify shade intensity. Lighter hues have a unique presence, revealing nuances and depth. Darker tones heighten the drama, with audacity and pure elegance for an ultra-feminine effect. Colour brilliance is only part of the story of new ROUGE ALLURE Luminous Intense Lip Colour. Special hydrating agents and antioxidants, rich in green tea and sappan wood, leave lips supple and protected for lasting comfort, while tea butter ensures colour endures for the ultimate wear.

A range of sixteen seductively intense shades, from a delicate beige to a black-red. $34.00.

Rouge Allure Luminous Intense Lip Colour ($32.50)

  • Seduisante Soft pink
  • Secrete Blue soft pink
  • Exaltee Intense fuchsia
  • Extatique Blue intense pink
  • Incandescente Fire red
  • Coromandel Orange-red
  • Pirate Blue-red
  • Palpitante Raspberry red
  • Passion Blue intense red
  • Inimitable Intense pearly red
  • Enjouee Pink coral
  • Excentrique Intense apricot
  • Gracile Pink-beige
  • Pimpante Soft peach
  • Determinee Violine brown
  • Rouge Noir Black Red

Le Crayon Levres Precision Lip Definer ($29.00)

  • Fuchsia Intense pink
  • Rouge Profond Red
  • Orange Intense Intense coral

Aqua Crayon Lip Colour Stick ($26.00)

  • Brown Copper Brown copper (Limited Edition)
  • Rosewood Pink brown (Limited Edition)

Le Vernis Nail Colour ($26.00)

  • Coromandel Orange-red
  • Beige Beige

Availability: Now @ Nordstrom

See more photos!





Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

24 thoughts on “Chanel Rouge Allure Luminous Intense Lip Colour Relaunches

  1. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Dominique Dominique

    The new RA are great, I have Pirate / Passion / Inimitable I really love them. They wear long ( a bit drying though ) and pigments are intense.

  2. Zulaikha

    Omg these look too good, please pretty please do a review.

  3. Chris

    I’m disapointed! I liked the old formula of Rouge Allure and felt it was vastly superior to Rouge Coco. Chanel has obviously decided to position this lipstick as the thicker, bolder, more ‘intense’ one – as a contrast to Rouge Coco.

  4. Oh wow, that’s an amazing promo pic!

  5. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Katherine katherine

    There is something about Chanel lipcolor that if you are able to find the right shade it is incomparable. I have about 100 lipsticks in my collection and countless glosses…etc. But, with the right shade Chanel lippies put every other to shame. There is a light within quality that is just breathtaking that I have never been able to duplicate in any other brand. Just amazing.

  6. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of LeeAnn moena

    Wow, I really want Excentrique!

  7. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of caitlin Cait

    I really hope the colour is similar to that of the old formula. I have Coromandel in the Laque and it is hands down the best red I own.

  8. blueraccoon

    I just wish there were more neutrals or “quieter” colors in this launch. There aren’t that many shades I’m interested in, and of the few I am, I tried one on and was less than thrilled with how it looked on me. Sigh.

  9. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Shontay shontay

    I have 3 of these in orange, bright pink and a nude pink. I love all 3. They’re gorgeous, last for hours, totally pigmented and they don’t try my lips out at all. Bravo Chanel. My favorite Chanel lipsticks by a mile.

  10. July

    Ooooh!! i hope there is an even better red than Dragon.
    Rouge Noir, inimitable and passion are calling me.

  11. Oh I fervently hope you’ll do complete reviews and swatches of this line! I haven’t been this excited for a release in a very very long time!

  12. Chloe

    Christine.. I just cannot wait your review on all the ‘reds’ of this line.. wonder how they will compare to the discontinued ‘dragon’!

  13. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily Emily

    I’m with Cloe I truly hope you do a review on these! They look like they will be beautiful!

  14. Hopefully the new formula is a winner. I have not been a fan of Chanel Allure lipsticks in the past due to lack of pigmentation and staying power.

  15. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Hilda Hilda

    I would love if they brought back dragon laque!

  16. Hannah

    Some of these colors look really appealing (and I may finally pick up Rouge Noir after all these years!)… I wonder how different the formula will be from the past Rouge Allure line. I really liked the old Rouge Allures and I hope these are just as nice!

  17. Christine

    Hi T! They’re already up at Nordie’s but they’re selling at $34 each not $32.50 :)

  18. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Lydia Lydia

    I picked up Pirate and Passion this weekend. These lipstIcks are absolutely gorgeous!!!!! I wish they would have back Dragon but I think Passion is the closest to Dragon. I’ll definitely be rocking the red lipsticks this season.

  19. Judy

    What is the name of this colour lipstick. It is so beautiful. It is s red blue that would look so nice on pale skin.

  20. cory

    i buy 6 shades.. and i love them all.. :))))

    • cory

      oh i almost forgot, pimpante is a soft peach, but on my lips, it become more soft pink. is it any clue for make it the color pop up? i tried using concealer (lancome one) and lip primer (guerlain) but the concealer make my lip peel off, guerlain one is not helping so much.. please help for advise..thank you..

  21. Sunshine

    I just got Pirate and it is awesome…. my new love !!!…this red is intense but not in your face, great for work…for ref I am NC30 , Chanel B30.