Chanel Inimitable Intense Mascara Review, Photos, Swatches

Chanel Inimitable Intense Mascara
Chanel Inimitable Intense Mascara (One coat!)

Multi-Tasking Mascara… That Actually Works!

Chanel Inimitable Intense Mascara ($30.00) is designed to be a more intense version of the multi-tasking Inimitable (which I have not tried), which lengthens, thickens, curls, and separates without clumping, spiking, or flaking.

This is one of those mascaras where you can really see the difference between the before and after photos; not all mascaras represent themselves well, but this is one that definitely does. My bare lashes look like a big ol’ tangled mess of short, sparse lashes. With a single coat of Inimitable Intense, my lashes look fuller, much, much longer, and a little thicker. This mascara does lengthening best, but it does thicken and add an illusion of more voluminous lashes, too. Often, I find multi-tasking mascaras rarely deliver on all the claims they make, but Chanel does a particularly noteworthy job of meeting their claims.

The mascara is not overly wet, though the black is so intense it can look wet when on, but it’s not dry either, so it doesn’t flake when you apply it nor does it take too long to dry. I’ve been wearing it on and off for the past two weeks or so, and I haven’t had any issues with smudging, flaking, or the like even with all day wear (twelve or more hours). I found it held a curl quite nicely, though I think my lashes are on the “lighter” side so they take to curling better than the average set of lashes (because holding a curl has never been a major issue for me with mascara).

It does a nice job of keeping lashes separated and clump-free with the first two coats, but if you start getting greedy and going for a third or fourth coat, you may get some clumping. I’ve also noticed that on occasion there is too much product on the wand, and then I will have a touch of clumping from the get-go. Inimitable Intense actually adds quite a bit with just one coat that I don’t find myself going for a full second coat.

What does “one coat” of mascara mean to you?

I actually sent out a tweet asking about it on Monday, because I’m curious if we’re on the same page.  So much of the terminology used in makeup can be ambiguous!  Based on the responses I received on Twitter, the majority (like 90%) consider one coat to be using whatever is on the wand on your lashes; if you go back and re-insert the wand into the tube to get more mascara, that’s the second coat.

I would also say that the second coat occurs when you give the first layer/coat of mascara time to dry.  My general mascara routine is to pull the wand out, apply to my right lashes using short strokes from inside to out (I can’t get all my lashes at once!), and then I apply to my left lashes–and I haven’t gone back for more–and I’d say one out of three times I’ll re-insert the wand for another helping of mascara to finish up both sets of lashes (more for touch-ups than a full coat!).

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  • Product: 29/30
  • Value: 7/10
  • Ease of Use: 4/5
  • Packaging: 4/5

RECOMMENDATION: If your lashes are like mine–aka need all the help they can get–a multi-tasking mascara that actually delivers is definitely worth a try.

AVAILABILITY: Nordstrom

See more photos & swatches!

Chanel Inimitable Intense Mascara
Chanel Inimitable Intense Mascara (One coat!)

Chanel Inimitable Intense Mascara
Chanel Inimitable Intense Mascara (One coat!)

Chanel Inimitable Intense Mascara
Chanel Inimitable Intense Mascara

Chanel Inimitable Intense Mascara
Chanel Inimitable Intense Mascara

Chanel Inimitable Intense Mascara
Chanel Inimitable Intense Mascara