Urban Decay’s color selections always seem off, and I feel like people might enjoy the foundation but that there tend to be a lot of comments on none of the shades matching. Benefit continues to have a very weak shade range.
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I think anyone still sticking to everyone is yellow or pink (and much much worse, ‘dark’ without any respect to undertone) . There are a plenty of offenders. From my own personal perspective, Fenty Beauty is one of the absolute best mainstream labels in terms of variety of u/t’s covered in addition to skintone depth range and complexity of the shades achieved. My skin is tricky.
I truly appreciate the Fenty Beauty shade availability, but still somewhat I don’t get exact match in their line. I’m in between two shades, and I don’t like to mix shades / foundations.
But I just keep to other brands, but it always baffles me when I get a better match in foundations carrying 8-10 shades… 😅 but that’s the big issue, too many brands have perfected the undertones for the light-medium and tan ranges, ignoring multiple other categories.
Benefit and Wet n Wild come to mind.
Agree 100% – forever benefit
I have bad experiences with most drugstore brands, especially L’Oreal and Maybelline. While I appreciate the color and formula selection, all the foundations I tried oxidize at least 2 shades on me. And even with so many shades available, they can’t seem to have good light-medium yellow toned options; either every lighter shades has hint of pink, either the yellow is unnatural looking.
Truth be told, I have a better match in Benefit, and I totally agree that their color selection is very limited.
I remember the days when I wore the original Naked foundation and everyone, including cosmeticians, complimented my skin. Somehow they managed to ruin that formula and they are incapable to make something good since.
I tend to stick to what I like and I definitely don’t try all brands. From what I can remember, I’m didn’t like foundations from Wet n Wild , It Cosmetics, Rimmel and Colourpop
Any and EVERY brand that doesn’t have a very inclusive range of shades is my numero uno pet peeve. Also, I’m not a fan brands who have fragrance in them, especially anything floral or “old lady” powdery smelling, and I am an old lady!
Oh Nancy, I’m with you! The heavy and at times nasty fragrance can just kill some cosmetics. I remember putting up with that old lady/headache maker smell from Chanel blushes. Jeeeez why? Why do that ! Yet, some like Michele Wang adore that violet smell from Guerlain….not me. That’s another brand that doesn’t get my vote 😡
I’m with you on the fragrance thing! It’s not just the shade range, it’s also the undertones. Not every pale person is pink. Olive is an undertone, even for pale people. Western foundations are just so heavily saturated it is difficult for me to find things that won’t turn straight up orange.
I’m a powder foundation woman, so I should excuse myself from your question but, at some point everyone was saying liquid foundation was the only thing. I went to Ulta and got color matched for a tarte Amazonian something, bought it and half way home from Pittsfield to my home I pulled over and wiped it off with a hand sanitizer. It was heavy feeling, I returned and the lovely woman said she had a lighter liquid tarte. Bought that. Same scenario: off it came, by the New York border! So, I would say tarte!
There are lots of foundation brands that don’t get either the shade range right (and if you are going to offer foundation as part of your cosmetic range you just have to bite the bullet and offer 30 + shades) or the undertones right. As someone who is very fair, with pink undertones – either the pink undertones are poorly represented or the ‘fairness’ not exactly fair, I have struggled with foundations at times.
And then there is the issue of ‘long lasting’……
The brands that don’t do foundations really well include quite a few Australian makeup brands, who ‘forget’ that we are a diverse nation include: Nude by Nature, Australis, Models Own etc.
For international brands – I was recently most disappointed in Clarins. Once upon a time I loved their Everlasting range in Linen, which they d/c and never replaced. They do not have a good foundation range at all now and with no info on the undertones, their foundation products are useless.