Urban Decay Wrath Vice Lipstick ($17.00 for 0.11 oz.) is described as a “metallic red [with a Metallized finish].” It’s a medium-dark red with subtle, warm undertones and a fine, ruby red shimmer. I find it very, very similar to Cruel, just with more pigmentation and finer, tonal shimmer. The shimmer is smoother in this one, so it has a more pearlescent sheen overall. It had nearly opaque color payoff with a creamy, lightly emollient texture that glided on easily and delivered even coverage. This shade wore well for almost six hours and was hydrating while worn. Obsessive Compulsive Cosmetics Role Play (DC, $18.00) is darker (95% similar). Urban Decay Cruel (DC, $18.00) is darker, more pigmented (95% similar). KVD Beauty Dazzle (P, $22.00) is more shimmery (90% similar). Revlon Wine with Everything (Pearl) (P, $8.49) is more shimmery, lighter, cooler (90% similar). Shiseido First Bite (RD307) (DC, $28.00) is less shimmery, lighter (90% similar). NARS Dressed to Kill (DC, $28.00) is darker, less glossy (90% similar). KVD Beauty Adora (P, $19.00) is cooler (90% similar). Sephora Hong Kong by Night (27) (P, $8.00) is darker (85% similar). Marc Jacobs Beauty How Rouge (340) (P, $26.00) is lighter, less glossy (85% similar). Bobbi Brown Red Fortune (LE, $38.00) is less shimmery, darker (85% similar). Urban Decay Heat (LE, $18.00) is less shimmery, darker, warmer (85% similar). MAC Dare You (P, $19.00) is less shimmery, darker (85% similar). Guerlain Exotic Red (214) (P, $34.00) is less shimmery, warmer (85% similar). Guerlain Red Strass (327) (P, $37.00) is lighter, brighter (80% similar). ColourPop Kween (LE, $6.00) is darker, more muted (80% similar). Urban Decay Mrs. Mia Wallace (DC, $18.00) is less shimmery, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay 69 Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright red with pink undertone [with a Cream finish].” It’s a bright, medium pink-red with blue undertones and a glossy, creamy finish. It had a really smooth, lightweight, and creamy consistency that had enough density to it that it made lips look smoother and plumper (also due in part to the higher-shine finish). The coverage was opaque, while the lipstick wore for over six hours and was hydrating. Guerlain Garconne (DC, $58.00) is darker (95% similar). MAC Rockin' Robin (LE, $21.00) is warmer (95% similar). YSL Rouge Remix (402) (P, $36.00) is brighter (95% similar). Guerlain Greta (DC, $58.00) is darker (95% similar). Clinique Cherry Pop (P, $19.50) is less glossy (95% similar). Make Up For Ever Iconic Red (400) (P, $24.00) is darker (95% similar). ColourPop My Ways (LE, $10.00) is warmer (95% similar). Urban Decay 69 (DC, $22.00) is less glossy (95% similar). LORAC Red Rose (LE, ) is warmer (95% similar). Guerlain #25 (P, $36.00) is more shimmery (90% similar). Revlon Provocateur (135) (DC, $8.99) is lighter, warmer (90% similar). Tom Ford Beauty Secret Escort (Lip Color) (PiP, ) is lighter (90% similar). Givenchy Rouge Insomnie (12) (P, $34.00) is more muted, cooler (90% similar). Guerlain #21 (P, $36.00) is cooler (90% similar). Smashbox Bad Apple (P, $24.00) is warmer (90% similar). L'Oreal Enamel Red (P, $9.99) is darker, more muted (90% similar). Fenty Beauty Hot Blooded (LE, $20.00) is darker (90% similar). Guerlain Rouge Parade (820) (DC, $58.00) is lighter, brighter (90% similar). MAC Everyday Diva (P, $25.00) is warmer, less glossy (90% similar). NYX Eden (P, $6.00) is darker, more muted, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Doubt Vice Lipstick ($17.00 for 0.11 oz.) is described as a “red with blue undertone [with a Comfort Matte finish].” It’s a slightly muted, medium-dark red with cool, blue undertones and a mostly matte finish. It was one of the more matte finished shades in the Comfort Matte range (which tend to look more like satins). It was richly pigmented with one-stroke coverage that applied evenly and smoothly without gathering into lip lines. This shade wore well for over six hours and was lightly hydrating. NARS Deadly Catch (LE, $26.00) is brighter (95% similar). ColourPop Fighter (LE, $7.00) is lighter, brighter (95% similar). MAC Stunner (LE, $19.00) is darker (95% similar). KVD Beauty Hexagram (DC, $21.00) is lighter, more muted (95% similar). Bite Beauty Gazpacho (DC, $26.00) is darker (95% similar). ColourPop Jingle (LE, $7.00) is darker (90% similar). Tom Ford Beauty Ruby Rush (07) (P, $55.00) is lighter, less glossy (90% similar). Urban Decay 714 (DC, $18.00) is darker (95% similar). KVD Beauty Tijuana (DC, $21.00) is warmer (90% similar). Marc Jacobs Beauty How Rouge (340) (P, $26.00) is more shimmery, lighter (90% similar). Lancome Rouge Vintage (178) (LE, $32.00) is lighter (90% similar). Besame Besame Red 1920 (P, $22.00) is brighter (95% similar). Urban Decay Rock Steady (P, $18.00) is darker, less glossy (90% similar). Makeup Geek Beauty Queen (P, $12.00) is darker, more muted (90% similar). Make Up For Ever #43 (DC, $19.00) is warmer (90% similar). Givenchy Rouge Stiletto (P, $37.00) is darker, more muted (90% similar). MAC Kinky (LE, $19.00) is lighter, warmer (90% similar). Tom Ford Beauty Best Revenge (P, $55.00) is lighter (90% similar). KVD Beauty Underage Red (P, $19.00) is darker, glossier (90% similar). NARS Mysterious Red (P, $27.00) is less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Spiderweb Vice Lipstick ($17.00 for 0.11 oz.) is described as a “satin red [with a Cream finish].” It’s a bold, bright, medium-dark red with cooler undertones and a natural sheen. It had nearly opaque color payoff, but there’s a very slight translucency that gives the lipstick a more gel-like finish overall. On me, it was still going strong after six hours of wear, and it was moderately hydrating over time. I didn’t experience feathering personally, but it did have some slip, so it might be an issue for others! Bobbi Brown Imperial Red (DC, $37.00) is cooler (95% similar). Estee Lauder Boldface (P, $32.00) is darker, more muted, cooler (95% similar). Urban Decay Spiderweb (LE, $18.00) is less glossy (95% similar). Cle de Peau Dragon Red (P, $65.00) is lighter (95% similar). L'Oreal Enamel Red (P, $9.99)(95% similar). Buxom Provocateur (DC, $21.00) is glossier (95% similar). Bite Beauty Pomegranate (DC, $24.00) is cooler (95% similar). Smashbox Bad Apple (P, $24.00) is glossier (95% similar). Dior Ultra Dior (999) (P, $37.00) is darker, brighter, warmer (95% similar). Tom Ford Beauty Taylor (LE, $36.00) is cooler (95% similar). MAC Mind Control (LE, $19.00) is darker, more muted (95% similar). Shiseido Ruby Copper (RD501) (DC, $28.00) is cooler (95% similar). NARS Deadly Catch (LE, $26.00) is lighter (95% similar). MAC Patrick Woo (LE, $19.00) is cooler (90% similar). Tom Ford Beauty Sonja (LE, $36.00) is lighter, cooler (90% similar). Revlon Love That Red (P, $8.49) is less glossy (90% similar). Guerlain Greta (DC, $58.00) is lighter, brighter (90% similar). MAC Glossed and Found (P, $22.00) is more shimmery, darker, cooler (90% similar). Dior 999 Matte (999) (P, $35.00) is lighter, warmer, less glossy (90% similar). Clinique Passion Pop (P, $19.50) is darker, warmer, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Cruel Vice Lipstick ($17.00 for 0.11 oz.) is described as a “red with copper shimmer [with a Metallic finish].” It’s a medium-dark red with warmer undertones and a multi-colored shimmer–gold, fuchsia, and copper. It had semi-opaque color payoff, and it felt more Cream like than Sheer, which is a plus (it’s supposed to be more like a Cream, just with a lot of shimmer!). The texture wasn’t too slippery, so it stayed in place well and applied evenly. This shade lasted for five and a half hours on me and was comfortable to wear. NARS Dressed to Kill (DC, $28.00) is less shimmery, darker, more muted (95% similar). KVD Beauty Adora (P, $19.00) is cooler (90% similar). Urban Decay Wrath (DC, $18.00) is lighter, less pigmented (95% similar). KVD Beauty Dazzle (P, $22.00) is lighter, less glossy (90% similar). Revlon Wine with Everything (Pearl) (P, $8.49) is more shimmery, lighter, cooler (90% similar). MAC Dare You (P, $19.00) is less shimmery, darker, cooler (90% similar). Obsessive Compulsive Cosmetics Role Play (DC, $18.00) is darker, cooler (90% similar). Bobbi Brown Red Fortune (LE, $38.00) is less shimmery, darker, more muted (85% similar). Urban Decay Cruel (P, $18.00) is darker, more muted, warmer (85% similar). NARS Pierce (LE, $26.00) is lighter, less glossy (85% similar). Urban Decay Heat (LE, $18.00) is less shimmery, darker, warmer (85% similar). Sephora Hong Kong by Night (27) (P, $8.00) is darker (85% similar). Marc Jacobs Beauty How Rouge (340) (P, $26.00) is lighter (85% similar). ColourPop Kween (LE, $6.00) is darker, more muted (80% similar). Guerlain Red Strass (327) (P, $37.00) is lighter, warmer (80% similar). Estee Lauder Naked Ambition (120) (P, $32.00) is lighter, more muted, warmer (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Wrath Vice Lipstick

Urban Decay Wrath Vice Lipstick

Urban Decay Wrath Vice Lipstick

Urban Decay Wrath Vice Lipstick

Urban Decay Wrath Vice Lipstick

Urban Decay Wrath Vice Lipstick

Urban Decay 69 Vice Lipstick

Urban Decay 69 Vice Lipstick

Urban Decay 69 Vice Lipstick

Urban Decay 69 Vice Lipstick

Urban Decay 69 Vice Lipstick

Urban Decay 69 Vice Lipstick

Urban Decay Doubt Vice Lipstick

Urban Decay Doubt Vice Lipstick

Urban Decay Doubt Vice Lipstick

Urban Decay Doubt Vice Lipstick

Urban Decay Doubt Vice Lipstick

Urban Decay Doubt Vice Lipstick

Urban Decay Spiderweb Vice Lipstick

Urban Decay Spiderweb Vice Lipstick

Urban Decay Spiderweb Vice Lipstick

Urban Decay Spiderweb Vice Lipstick

Urban Decay Spiderweb Vice Lipstick

Urban Decay Spiderweb Vice Lipstick

Urban Decay Cruel Vice Lipstick

Urban Decay Cruel Vice Lipstick

Urban Decay Cruel Vice Lipstick

Urban Decay Cruel Vice Lipstick

Urban Decay Cruel Vice Lipstick

Urban Decay Cruel Vice Lipstick