Today, Ulta’s Appreciation Friday perk is 10X points on all Eyeshadow Palettes in store and online.  It’ll end tonight at midnight CT. Make sure to head to your rewards and activate the offer!

10X points means that for $200 spent on eyeshadow palettes, you’d receive 2,000 points, which can be redeemed for $125 off a future order (that’s the maximum benefit–62.5% back in rewards).  On a $50 palette, you’d receive 500 points, which can be redeemed for $17.50 off a future order (35% back in rewards).

Below, you can access some of the recently released–and reviewed!–palettes that are available at Ulta along with a few that I saw in the ‘bestsellers’ sorting (that I’ve reviewed).

Anastasia Carli Bybel

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Anastasia Carli Bybel Eyeshadow Palette ($45.00 for 0.392 oz.) is a new, limited edition 14-pan palette that features a mix of mattes, shimmers, and... Read full review.

Anastasia Jackie Aina

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Anastasia Jackie Aina Eyeshadow Palette ($45.00 for 0.392 oz.) is a new, limited edition palette that features 14 shades across three Pressed Pigments... Read full review.

Anastasia Norvina Vol. 1

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Anastasia Norvina Vol. 1 Pro Pigment Palette ($60.00 for 1.575 oz.) includes an array of brightly-hued matte shades paired with a few pops of shimmer.... Read full review.

Anastasia Norvina Vol. 2

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Anastasia Norvina Vol 2 Pro Pigment Palette ($60.00 for 1.575 oz.) is a new, limited edition palette that features an assortment of hues from fuchsia... Read full review.

ColourPop California Love

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ColourPop California Love 12-Pan Pressed Powder Shadow Palette ($16.00 for 0.36 oz.) is a new, warm-toned neutral palette featuring a mix of mattes,... Read full review.

ColourPop Exes and Oh's

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ColourPop Exes and Oh's 12-Pan Pressed Powder Shadow Palette ($16.00 for 0.36 oz.) is a new, Ulta-exclusive palette that features muted tones of red-... Read full review.

ColourPop Midnight Masquerade

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ColourPop Midnight Masquerade 15-Pan Shadow Palette ($26.00 for 0.53 oz.) is a new, limited edition palette that features seven matte eyeshadows, five... Read full review.

NABLA Cosmetics Secret

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NABLA Cosmetics Secret Eyeshadow Palette ($45.00 for 0.39 oz.) is the brand's newest palette, which debuted a few weeks ago. The first row are rosier... Read full review.

Persona Identity Two

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Persona Identity Two Eyeshadow Palette ($42.00 for 0.48 oz.) is the brand's second palette, which features a deeper color story with a mix of mattes... Read full review.

Sugarpill Fun Size

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Sugarpill Fun Size 9-Pan Mini Color Palette ($28.00 for 0.23 oz.) is a slim, travel-friendly palette of brighter pops of matte eyeshadow that range... Read full review.

Too Faced Gingerbread Extra Spicy

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Too Faced Gingerbread Extra Spicy 18-Pan Eyeshadow Palette ($49.00 for 0.43 oz.) is a new, limited edition eyeshadow palette that has 18 shades with a... Read full review.

Too Faced Gingerbread Spice

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Too Faced Gingerbread Spice 18-Pan Eyeshadow Palette ($49.00 for 0.43 oz.) is a new, limited edition eyeshadow palette with a mix of warmer neutrals... Read full review.

Urban Decay Honey Pot

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Urban Decay Honey Pot Holiday 2019 Makeup Set ($59.00 for 1.61 oz.) is a new, limited edition set that includes a miniature-sized setting spray and... Read full review.

Urban Decay Naked Honey

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Urban Decay Naked Honey Eyeshadow Palette ($49.00 for 0.36 oz.) is the newest to the Naked series of palettes. It features "honey" hued... Read full review.