I really like Melted Jelly Donut, though I probably own similar shades ( I LOVE brights). On NW15 me, Jelly Donut appears as a bright-but-not-neon medium raspberry, with a satin finish and a subtle shimmer. Jelly Donut has more of a matte finish than I usually wear, and if you're not accustomed to anything other than a very creamy/emollient feel, this is going to take some getting used to. If you put gloss over this, wear will be pretty seriously compromised. I find this product to perform very similarly to the OCC Lip Tars, though the slant-tip applicator on the Melteds' tube makes them easier to apply than the Lip Tars. I get a good two to three hours wear out of Jelly Donut, especially if I don't eat or drink. If I need longer wear, I layer Jelly Donut over a similarly-colored stain. Though I find the > $20 price tag a bit steep, but I'll still probably buy others in this line, like Berry, Violet, and/or Fuchsia.
I’m growing to really love Illamasqua lipsticks, and colors like Atomic are a big reason why! I loved bright lips even when bright lips weren’t “cool,” and unless you feel the same, Atomic may not be the best choice for you. Illamasqua describes Atomic’s color as “Fuchsia violet,” and I find that to be a fairly accurate description. On NW15 me, Atomic is a deep but bright (if that makes any sense!) magenta, with just a trace of bluish sheen. Here’s a very thorough review of Atomic, complete with color-true photos: http://www.temptalia.com/illamasqua-atomic-lipstick-review-photos-swatches I don’t know of any exact dupes for this shade, though Bobbi Brown Rose Blossom and Stila Intriguing might be somewhat similar. As others have stated, the texture of Atomic is fairly dry, and that seems to be characteristic of Illamasqua lipsticks. This means that most may need or want a little balm underneath, but the drier texture also translates to tenacious wear. I like either colorless or magenta liner with Atomic – if you’re going to wear a color this bold, you don’t want it to look “smeary.” I’d *definitely buy Atomic again. In fact, I already own five Illamasqua lipsticks, and am eying more! Illamasqua, which offers such a great selection of bold shades, is quickly becoming my new fixation. They’re pricey, at around $24 each, and many people will need to order them online, but to me, it’s totally worth it!