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Is brand name important for skincare?


Is brand name important for skincare? Share your thoughts!

It depends on what kind of claims they’re making.  I do, inherently, put more faith in a brand I’ve heard about than one I’ve never heard of, but I think that is true with anything (unknown vs. known) — but it doesn’t convince me to try it.

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26 Comments

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Kendra Richards Avatar

I dont think brand names are the most important factor in skincare, results are. As a make up artist with over 17 years experience I can tell you I have tried many products for the models and celebrities that I work with and have often mixed products to get the results that I am seeking. That’s how I get the best results, from mixing to get what I need and often not thru just one product as it is sold.

Marianthi Avatar

To me it is. When I want to change my skincare products (usually every 2 years) first I look into big brand names, thinking that a big brand will have put a lot of research, innovation and quality in the products.
Beyond that, I do my research as well, on the web, in reviews etc. I try to obtain samples and test them. Sometimes they get me no or bad results, sometimes they work beautiful. But there are surprises. Last year I tried a local family brand in my town that has been around for 30 years. Ridiculously low prices and silly packaging. Imagine my surprise when (some) of their products worked amazingly great!
So yes, brand name is important to me, I always look first in high-end brands, but I have learned to be open minded and try other brands as well.

MakeupMonster Avatar

Not really. Most brands don’t live up to the claims they make so I’ll just look and try to find out what works for me. I’ve been using Clinique Acne Solutions for a while but the moisturizer just didn’t to the trick for me. So I looked around myself and found Embryolisse on the internet, a french brand. It works great for me but when I tell people about it, they don’t know the brand and hesitate to buy it because it’s not a widely known brand.

Marie Avatar

No. I have such sensitive skin that I need to try everything in order to find the skincare appropriate for me. I can’t afford to be picky and only turn to name brands. And actuallt you can have good surprises when looking at relatively unknown skincare brands.

Mariella Avatar

Not really – I use high end, lower end and health food store skin care products…if I like it and find it effective, I use it. But I will often check out user ratings for products at Makeupalley or other online resources first (rather than simply believing the company hype).

Nikita Avatar

I think that the product itself has to satisfy, and offcourse most of the high end brands are better in use and result.
At least for me.

Chester Avatar

Yes and No.

No – Brand names don’t make or break a deal on skin care items for me in general.

Yes – What does make or break a deal is drugstore vs. higher-end section. I stay away from any brand that’s sold in drugstores because I found they don’t serve me well . Even if I come across that brand in a department store. Drugstore skin care is a deal breaker to me.

No – In the department store section brand names are not important to me. What does, is the quality of a product, if it fits my needs and if it does everything it claims it does. And I agree with Christine, if it’s a brand I know I trust them more easily than if it’s a new brand.

Carrie Avatar

Depends what it is, but since I stick to the tried and true, I’m just as happy with generic equivalents as opposed to spending more on brand names.

condesa Avatar

It is. However, I also use skincare brands that are unknown to the vast audiences (like Herbal brands or produced locally) provided they have excellent ingredients in them. I am always willing to try new stuff.

Naheeda Avatar

I’m agree with Kendra – brand name is not important, most important are the results.
Used to buy Lancome for oily/ dry but its not work for me as oily still show but dry work well.
So I switch to Olay which most work for me.

So better look at the results then name.

Christopher Avatar

I say yes honestly. And a 100% yes. The reason being is most drugstore skoncare brands test on animals, which I am never okay with. I don’t care how good the product is, if they aren’t cruelty free I wont use them. I know that most luxury brands are cruelty free, so in that sense I really do rely on not only what the brand has to offer, but they have to be reputable.

GJ Avatar

I read somewhere that mass market brands like olay and neutrogena are better than boutique brands because they have the money for research innovation.

sarah Avatar

I fall in with Chester. Brand-name doesn’t really matter, it’s all about quality & performance.
I do trust brands I know more than unfamiliar ones.
Unfortunately for me, drugstore skincare tends to be too harsh & drying to my skin. So high-end brands do treat me better. But I try a variety of products from different brands still.

FC Avatar

Of course not. If it gets the job done, that’s all that matters. Most of the time, people are just paying for brand names with everything. I’ve used super cheap skincare products that did the exact same thing as higher end brands.

Jacquelin Avatar

I’m definitely more inclined to branch out and explore other products in a line that I’ve already had success with than a brand I’ve never used. But for me, this applies to ANY brand, not just “name brand” like Urban Decay or Clinique or Bobbi Brown. I’m also more likely to find a drugstore substitute in something like Neutrogena, NYX, Queen Helene, etc. before I buy the original, more expensive product just because I know that the cheaper brand has worked in the past.

marisa Avatar

Ive tried high end cleansers and moisturizers, and nothing has worked better for me than Olay moisturizer and Clearasil cleanser. In fact, using the two has completely cleared my face. So no, brand names do not sway me to purchase them.

jenni Avatar

i tihnk a brand name is more likely to put me off than make me buy, there are a good few big brand names i won’t se due to past experience and knowledge of their products, a few i associate with only oily skin and one or two i have done well with that i like to consider, but ultimately its going to come down to price, ingredients and what i think will be best.

Jen Avatar

NO WAY!!! I’ve tried brand names that claim they do wonders for the skin and they have done nothing but break me out!! The only brand name skin care product I believe does wonders is Clarisonic! I love that brush!

CeeBee Avatar

Nope. Not for me at any rate. I think a lot of high end skincare is just fancy marketing, lovely packaging and very much overpriced.
Efficacy is much more important! I am a devotee of Dior Capture eye cream and will spend $$$ on that but having tried many of their other products (and from other high end brands) I’ve found that Olay moisturizer and Neutrogena cleanser work the best for me. Plus you can buy them in the supermarket, which is always a bonus!

Tenaya Avatar

Well to me, im kinda turned off from high end brand skincare like dior and lancome i just feel like i would rather have a brand that focuses on JUST skincare for less of the costs. I feel like your paying more for the name

aloix Avatar

What matters to me – recs/reviews/research. I don’t buy skincare impulsively, even if it’s cheap.
And then, results.

There are only a couple cases where brand matters, in that ‘I’ve heard good things about brand xyz and have been meaning to try’. Avene is a good example of that.

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