Zoeva New Jewels is a cool purple with a sparkle finish that is permanent and retails for $7.50. In comparison, Marc Jacobs Beauty (Plum)age (60) is a warm purple with a sparkle finish that is permanent and retails for $26.00.
Marc Jacobs Beauty (Plum)age (60) is 80% similar — it is more shimmery, lighter, warmer.