Milani Love Potion (07) is a cool fuchsia with a matte finish that is permanent and retails for $8.99. In comparison, YSL Fuchsia Desinvolte (01) is a cool fuchsia with a satin finish that is permanent and retails for $40.00.
YSL Fuchsia Desinvolte (01) is 90% similar — it is darker.