Milani Love Potion (07) is a cool fuchsia with a matte finish that is permanent and retails for $8.99. In comparison, Sephora Hey Jealousy (17) is a cool fuchsia with a semi-matte finish that is permanent and retails for $14.00.
Sephora Hey Jealousy (17) is 90% similar — it is darker, more muted.