MAC Lofty is a warm taupe with a semi-matte finish that is limited edition and retails for $17.00. In comparison, Viseart Ghiradelli (Cool Mattes 2 #9) is a warm taupe with a matte finish that is permanent and.
Viseart Ghiradelli (Cool Mattes 2 #9) is 90% similar — it is darker, cooler.
