Viseart Mulberry (Amethyst #3) is a cool purple with a semi-matte finish that is permanent and. In comparison, Natasha Denona Aubergine (24V) is a cool plum with a matte finish that is permanent in palette and retails for $29.00.
Natasha Denona Aubergine (24V) is 80% similar — it is darker, more muted, warmer.