Maybelline Orchid Ecstasy (730) is a cool fuchsia with a luminous finish that is permanent and retails for $7.49. In comparison, Urban Decay Sheer Bittersweet is a cool fuchsia with a luminous finish that is discontinued and retails for $22.00.
Urban Decay Sheer Bittersweet is 80% similar — it is lighter, more muted.