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Urban Decay Optimized is a cool lavender with a matte finish that is permanent in palette and retails for $19.00. In comparison, NARS Pulp Fiction #3 is a neutral lavender with a matte finish that is permanent in palette and retails for $19.00.
NARS Pulp Fiction #3 is 85% similar — it is less shimmery, more muted, warmer.
