Too Faced Melted Frosting is a warm pink with a cream finish that is permanent and retails for $21.00. In comparison, Maybelline Bubblegum Bloom (965) is a cool pink with a frost finish that is limited edition and retails for $7.49.
Maybelline Bubblegum Bloom (965) is 85% similar — it is lighter, less pigmented, cooler.