IT Cosmetics Magical in Mauve is a cool plum with a luminous finish that is permanent and retails for $24.00. In comparison, Sleek MakeUP Pomegranate is a warm plum with a frost finish that is permanent and retails for $6.99.
Sleek MakeUP Pomegranate is 85% similar — it is more shimmery, lighter, warmer.
