Sephora Not Your Baby (15) is a warm pink with a cream finish that is permanent and retails for $13.00. In comparison, Shiseido Coral Shore (RD309) is a warm pink with a natural finish that is discontinued and retails for $28.00.
Shiseido Coral Shore (RD309) is 85% similar — it is more shimmery, darker, cooler, less glossy.