Revlon Chocolate Luster (010) is a warm brown with a luminous finish that is permanent and retails for $9.99. In comparison, Maybelline Mauve for Me is a warm brown with a cream finish that is permanent and retails for $7.49.
Maybelline Mauve for Me is 80% similar — it is less shimmery, lighter, more pigmented, cooler, less glossy.