Sephora Make a Wish (344) is a warm plum with a frost finish that is permanent and retails for $9.00. In comparison, Natasha Denona Smoky Plum (23P) is a warm plum with a pearl finish that is permanent in palette and retails for $29.00.
Natasha Denona Smoky Plum (23P) is 80% similar — it is less shimmery, darker, cooler.