Wet 'n' Wild Hard Being the It Girl #2 is a cool blue with a matte finish that is discontinued and retails for $2.29. In comparison, Natasha Denona Koh Tao (89V) is a cool blue with a matte finish that is permanent in palette and retails for $29.00.
Natasha Denona Koh Tao (89V) is 80% similar — it is lighter.