Natasha Denona Koh Tao (89V) is a cool blue with a matte finish that is permanent in palette and retails for $29.00. In comparison, Wet 'n' Wild Hard Being the It Girl #2 is a cool blue with a matte finish that is discontinued and retails for $2.29.
Wet 'n' Wild Hard Being the It Girl #2 is 80% similar — it is darker.