Viseart Dark Matte #5 is a warm plum with a semi-matte finish that is permanent in palette and. In comparison, Natasha Denona Aubergine (24V) is a cool plum with a matte finish that is permanent in palette and retails for $29.00.
Natasha Denona Aubergine (24V) is 80% similar — it is less shimmery, darker, cooler.