Natasha Denona Aubergine (24V) is a cool plum with a matte finish that is permanent in palette and retails for $29.00. In comparison, Viseart Dark Matte #5 is a warm plum with a semi-matte finish that is permanent in palette and.
Viseart Dark Matte #5 is 80% similar — it is more shimmery, lighter, warmer.