NARS L'Amour, Toujours L'Amour #10 is a cool blue with a matte finish that is discontinued and retails for $25.00. In comparison, NABLA Cosmetics Blue Velvet is a cool blue with a matte finish that is permanent and retails for $8.00.
NABLA Cosmetics Blue Velvet is 85% similar — it is darker, more muted.