Maybelline Orchid Ecstasy (730) is a cool fuchsia with a luminous finish that is permanent and retails for $7.49. In comparison, Sephora + Pantone Universe Radiant Rush is a cool fuchsia with a satin finish that is limited edition and retails for $18.00.
Sephora + Pantone Universe Radiant Rush is 90% similar — it is less shimmery, brighter.