Milk Makeup Willow is a warm purple with a pearl finish that is permanent and retails for $24.00. In comparison, Marc Jacobs Beauty Merlot Blow (380) is a warm purple with a satin finish that is permanent and retails for $26.00.
Marc Jacobs Beauty Merlot Blow (380) is 80% similar — it is darker, more muted, cooler, less glossy.