Maybelline Vibrant Violet is a warm purple with a semi-matte finish that is permanent and retails for $7.99. In comparison, MAC Viva Glam Ariana Grande 2 is a warm purple with a semi-matte finish that is limited edition and retails for $19.00.
MAC Viva Glam Ariana Grande 2 is 80% similar — it is lighter.
