MAC Sugar Plum is a warm plum with a matte finish that is permanent in palette and retails for $17.00. In comparison, Natasha Denona Aubergine (24V) is a cool plum with a matte finish that is permanent in palette and retails for $29.00.
Natasha Denona Aubergine (24V) is 85% similar — it is lighter, brighter, cooler.