MAC Soft & Gentle is a warm beige with a luminous finish that is permanent and retails for $34.00. In comparison, Josie Maran Argan Enlightenment (Original) is a warm gold with a luminous finish that is permanent and retails for $28.00.
Josie Maran Argan Enlightenment (Original) is 85% similar — it is less shimmery, darker.