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Illamasqua Alluvium is a cool blue with a metallic finish that is permanent and retails for $25.50. In comparison, L'Oreal Timeless Blue Spark (760) is a warm blue with a metallic finish that is permanent and retails for $7.99.
L'Oreal Timeless Blue Spark (760) is 80% similar — it is lighter, warmer.
