Urban Decay Half Truth vs. L'Oreal Purple Priority (758) Comparison

Editor's Comparison

Urban Decay Half Truth is a neutral purple with a frost finish that is limited edition and retails for $19.00. In comparison, L'Oreal Purple Priority (758) is a cool purple with a frost finish that is permanent and retails for $7.99.

L'Oreal Purple Priority (758) is 95% similar — it is brighter.

Community Comparison

Your Vote — 90%

• Purple Priority (758) is Brighter (2)
• Purple Priority (758) is Darker (1)
• Purple Priority (758) is Lighter (1)
• Purple Priority (758) is Warmer (1)