L'Oreal Le Plum Dominant is a warm burgundy with a semi-matte finish that is permanent and retails for $13.99. In comparison, Lancome Mademoiselle Lupita (507) is a cool burgundy with a matte finish that is permanent and retails for $32.00.
Lancome Mademoiselle Lupita (507) is 90% similar — it is lighter, cooler.