Giorgio Armani Milano (501) is a warm mauve with a matte finish that is permanent and retails for $38.00. In comparison, L'Oreal Le Mauve Indomptable is a neutral mauve with a semi-matte finish that is permanent and retails for $13.99.
L'Oreal Le Mauve Indomptable is 80% similar — it is lighter, cooler.
