Estee Lauder Excite is a warm red with a cream finish that is permanent and retails for $32.00. In comparison, Lancome Attrape Coeur (505) is a neutral red with a matte finish that is permanent and retails for $32.00.
Lancome Attrape Coeur (505) is 90% similar — it is less shimmery, cooler, less glossy.
