Smith and Cult Cool Plum is a neutral plum with a matte finish that is permanent and retails for $24.00. In comparison, Kosas Longitude Zero (High Intensity) (Blush) is a cool plum with a semi-matte finish that is permanent in palette and.
Kosas Longitude Zero (High Intensity) (Blush) is 85% similar — it is more shimmery, lighter, cooler.
