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Make Up For Ever Juicy Grape (210) is a cool berry with a satin finish that is permanent and retails for $23.00. In comparison, Guerlain Mauve Plum (520) is a cool berry with a matte finish that is permanent and retails for $36.00.
Guerlain Mauve Plum (520) is 90% similar — it is darker, less glossy.