Guerlain #699 is a cool berry with a natural finish that is permanent and retails for $33.00. In comparison, Estee Lauder Insolent Plum is a cool berry with a glossy finish that is permanent and retails for $32.00.
Estee Lauder Insolent Plum is 85% similar — it is less shimmery, darker, cooler, glossier.
