Tom Ford Beauty Imari is a cool fuchsia with a luminous finish that is limited edition and retails for $36.00. In comparison, Gucci Beauty Wife vs. Secretary (602) is a warm lavender with a natural finish that is permanent and retails for $42.00.
Gucci Beauty Wife vs. Secretary (602) is 85% similar — it is more shimmery, lighter, more muted, less pigmented.