Tom Ford Beauty Pretty Persuasive is a cool pink with a cream finish that is permanent and retails for $57.00. In comparison, Gucci Beauty Vantine Fuchsia (402) is a cool fuchsia with a luminous finish that is permanent and retails for $42.00.
Gucci Beauty Vantine Fuchsia (402) is 85% similar — it is more shimmery, darker, less pigmented.