Givenchy Prune Trendy (327) is a cool berry with a luminous finish that is permanent and retails for $36.00. In comparison, Gucci Beauty Marina Violet (603) is a cool berry with a natural finish that is permanent and retails for $42.00.
Gucci Beauty Marina Violet (603) is 85% similar — it is more shimmery, darker, more muted, less pigmented, warmer.