Gucci Beauty Marina Violet (603) is a cool berry with a natural finish that is permanent and retails for $42.00. In comparison, Givenchy Prune Trendy (327) is a cool berry with a luminous finish that is permanent and retails for $36.00.
Givenchy Prune Trendy (327) is 85% similar — it is less shimmery, lighter, brighter, more pigmented, cooler.