Gucci Beauty Jody Wild Mauve (714) is a cool plum with a luminous finish that is permanent and retails for $42.00. In comparison, Shiseido Rouge Rum Punch (RD504) is a neutral plum with a natural finish that is discontinued and retails for $28.00.
Shiseido Rouge Rum Punch (RD504) is 90% similar — it is more shimmery, warmer.
