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Gucci Beauty Jody Wild Mauve (714) is a cool plum with a luminous finish that is permanent and retails for $42.00. In comparison, YSL Prune Avenue (54) is a cool plum with a luminous finish that is permanent and retails for $38.00.
YSL Prune Avenue (54) is 85% similar — it is more shimmery, darker.
