Shiseido Hushed Tones (RD713) is a warm pink with a natural finish that is discontinued and retails for $28.00. In comparison, Givenchy Rose Diaphane (110) is a warm mauve with a cream finish that is permanent and retails for $36.00.
Givenchy Rose Diaphane (110) is 80% similar — it is less shimmery, darker, warmer, glossier.