Urban Decay NOHO is a cool plum with a semi-matte finish that is discontinued and retails for $26.00. In comparison, Giorgio Armani Cool Mauve (50) is a cool mauve with a matte finish that is permanent and retails for $38.00.
Giorgio Armani Cool Mauve (50) is 80% similar — it is less shimmery, more muted, warmer.
